Meta Advertising
Facebook and Instagram campaigns targeted around your location, service and ideal customer.
Lead generation · Trades & local businesses
More local enquiries.More opportunities to win jobs.
We build and manage lead-generation systems for UK trades and local businesses — combining targeted advertising, conversion-focused landing pages and outbound outreach to put your business in front of more potential customers.
Built around your business, your service area and the type of work you actually want.
New enquiryJust now
- Name
- Example customer
- Phone
- 07xxx xxx xxx
- Service required
- e.g. Roof repair
- Location
- e.g. Chester
- Request
- Quote requested
Illustration only — not real client data.
Why it matters
You don't need more likes. You need more enquiries.
Most trades businesses rely on word of mouth, repeat customers and recommendations.
Those are valuable — but they aren't always predictable.
We build systems designed to consistently put your business in front of potential customers in your local area.
Generate enquiries. Get conversations. Win more work.
How it works
Your business. Your area. Your lead-generation system.
- 01
Attract
We create targeted Facebook and Instagram campaigns designed to reach potential customers in your service area.
- 02
Convert
Potential customers are sent to a focused landing page or lead form designed to make enquiring simple.
- 03
Capture
Their details and requirements are captured and sent directly to you.
- 04
Follow up
You contact the potential customer, arrange the quote and close the job.
AdCustomerEnquiryYouQuoteJob
What's included
Everything you need to start generating enquiries
Lead Generation
Campaigns built specifically to generate enquiries rather than simply clicks or engagement.
Landing Page
A conversion-focused page designed around your service and the action you want potential customers to take.
Outbound Email
Targeted email outreach to carefully selected prospects using automated follow-up sequences.
Lead Tracking
Track enquiries, campaign performance and cost per lead so you can see what is actually working.
Ongoing Optimisation
We monitor campaigns and continually improve targeting, creative and performance.
The offer
A simple monthly system for local lead generation
Start building a predictable source of new enquiries without hiring an in-house marketing team.
Lead Generation Management
£497 / month
One-off setup: £497
Recommended advertising budget: from £500/month
Your advertising budget is paid separately and goes directly to the advertising platform.
- Meta advertising management
- Facebook & Instagram campaigns
- Ad creative & copy
- Local targeting
- Landing page / lead form
- Lead tracking
- Targeted email outreach
- Prospect list building
- Automated follow-ups
- Campaign optimisation
- Monthly performance reporting
Honest expectations
We don't sell empty promises.
We can't control whether someone ultimately buys from you.
We can control the quality of the campaign, targeting, messaging, landing page and lead-generation system.
Performance varies by trade, location, offer, competition and advertising budget.
What we measure
- 01Enquiries
- 02Cost per enquiry
- 03Lead quality
- 04Appointments
- 05Opportunities
Who it's for
Built for businesses that want more work
If your business relies on local customers and each new job is worth enough to justify acquiring that customer, this service could be a good fit.
Roofers
Landscapers
Builders
Electricians
Plumbers
Driveway & Patio Companies
Home Improvement Businesses
Other Local Service Businesses
Looking for a website as well? See our pages for roofers, landscapers and tradesmen.
Website + lead generation
Already got a website?
Great. If your existing website converts well, we'll use it. If it doesn't, we can build a new conversion-focused website or landing page through The High Street Digital before sending advertising traffic to it.
FAQ
Questions about lead generation
- Do I need a website?
- Not necessarily. If your current website is strong, we can use it. If it isn't built to convert visitors into enquiries, we'll recommend a dedicated landing page or new website.
- Does the advertising budget come out of the monthly fee?
- No. Your advertising budget is separate from our management fee and is paid directly to the advertising platform.
- Do you guarantee leads?
- No. We don't promise a fixed number of leads because results depend on your trade, location, offer, competition and budget.
- Can you build my website as well?
- Yes. Website design and development is one of our core services.
- Can you manage the campaigns for me?
- Yes. The service is designed to be completely managed by The High Street Digital.
- Can I cancel?
- We'll explain the cancellation terms clearly on your strategy call, before you sign up to anything.
Get in touch
Ready to generate more local enquiries?
Tell us what you do, where you operate and what type of work you want more of. We'll look at your business and tell you whether we think lead generation is a good fit.
No pressure. No generic marketing package. Just a straightforward conversation about whether we can help.